The Execution Factor Fund Application
Your Website URL
Where do you live now?
Where would the company be based?
What is the market size of this opportunity?
How far along are you and how long have each of you been working on this? Have you been part-time or full-time?
Which of the following best describes your progress?
Do you have revenue?
How much money do you spend per month?
How much money does your company have in the bank now?
How long is your runway? (Ex: 5 months)
Why did you pick this idea to work on? Do you have domain expertise in this area? How do you know people need what you're making?
What's new about what you're making? What substitutes do people resort to because it doesn't exist yet (or they don't know about it)?
Who are your competitors, and who might become competitors? Who do you fear most?
How are you different from your competitors?
How do or will you make money? How much could you make? (We realize you can't know precisely, but give your best estimate.)
How will you get users? If your idea is the type that faces a chicken-and-egg problem in the sense that it won't be attractive to users till it has a lot of users (e.g. a marketplace, a dating site, an ad network), how will you overcome that?
Demonstrate need for additional investment & what you want to do with the investment?
Have you incorporated, or formed any legal entity yet?
How much of an investment are you asking for & why?
What percentage of your company are you offering in exchange?
Is there anything else we should know about your company?
The 5 Traits of Execution
Please check yes or no to indicate if you have read the book:
Please check yes or no to indicate if you have taken Kim's complimentary introduction courses to the traits of Execution:
If you answered yes, please indicate the email you registered with to take the complementary courses.
How did you hear about the execution factor fund?
What is your vision?
Why is it important?
How did you come up with that idea?
What sets this apart from other ideas?
What makes you think you can execute this idea?
Please use the space below to demonstrate why you think you have mastered the 5 traits of execution to succeed with executing your idea?
Please upload your pitch deck (required).
Only submit PDF, Keynote or Powerpoint files. (Max. 10Mb)
Accepted file types: pdf, ppt, pptx, pptm, key, Max. file size: 10 MB.
Please upload any relevant images or other items for consideration. (Max 10Mb per file)
Accepted file types: pdf, ppt, pptx, pptm, key, png, jpg, jpeg, tiff, zip, rar, jpeg, mov, img, svg, gif, bmp, sketch, psd, ai, dwg, raw, ico, Max. file size: 10 MB.
Drop files here or
Submit a Video URL (YouTube) explaining your idea
(In the video please introduce yourself, explain what you’re doing and why, and tell us anything else you want us to know. If you don’t want other people to find it, mark it as unlisted. Don’t mark it as private or disallow embedding, or we won’t be able to see it.)
First Name (Founder)
Last Name (Founder)
Your Email Address (Founder)
Your Phone Number (Founder)
This field is for validation purposes and should be left unchanged.